MISSION – link

MISSION – slider

GOURMET – link



SUNTREAT – slider

SUMO – link

SUMO – slider

LINGS – link

LINGS – slider

About | Contact – link


Kerrie Peterson

Creative Director, Kerrie Peterson was born and raised in California and earned her MFA from Art Center in Pasadena. After working at NW Ayer and DDB Needham, she became an independent art director/designer and later founded Wildroot Design. She has focused on providing marketing and creative services to businesses in the produce field since 1999.

Amy Sawelson

Senior Copywriter, Amy Sawelson has extensive experience in food advertising and marketing. She started her career at J.Walter Thompson and later worked for a large foodservice distributor. Most recently she spent over a decade with a major food industry ad agency and as a freelance copywriter and marketing consultant.

Mario Richeda

Web Master, Mario Richeda has worked as a graphic designer in a wide variety of industries. He brings a fine aesthetic sense to web design and strong proficiency in the technical aspects of creating web sites.