Creative Director, Kerrie Peterson was born and raised in California and earned her MFA from Art Center in Pasadena. After working at NW Ayer and DDB Needham, she became an independent art director/designer and later founded Wildroot Design. She has focused on providing marketing and creative services to businesses in the produce field since 1999.

Senior Copywriter, Amy Sawelson has extensive experience in food advertising and marketing. She started her career at J.Walter Thompson and later worked for a large foodservice distributor. Most recently she spent over a decade with a major food industry ad agency and as a freelance copywriter and marketing consultant.

Photographer Joe Atlas brings passion to every project. With his combination of technical expertise and artistic vision, Joe shoots beautiful photos both on location and in the studio. A commercial photographer for over two decades, Joe’s food, portrait and still life images are regularly used by major brands for advertising, corporate and editorial projects.

Web Master, Mario Richeda has worked as a graphic designer in a wide variety of industries. He brings a fine aesthetic sense to web design and strong proficiency in the technical aspects of creating web sites.